Here at the shop we were invited – and accepted – to join the You & Your Family magazine in guiding all new parents through the key challenges as they prepare for and enter the first year of life with a baby. The campaign will take the form of an online community and a lifestyle publication with interspersed educational messages from selected partners i.e. NHS and the Royal College of Obstetricians and Gynaecologists (RCOG).

The initiative will be made available to mums-to-be by their midwife or health visitor, in the second trimester of pregnancy, and is distributed direct to the consultants and midwife led units.  There will be an educational step by step guide to women’s health and wellbeing with a focus on orthotics and the importance of comfortable, supportive footwear during pregnancy and beyond.

Needless to say we are highly delighted to be in this partnership and look forward eagerly to the campaign.  Becoming pregnant and having a baby does not mean giving up fashion and style and joining the frumpy crowd. Yes, you have to consider your body and feet are changing but the good news is that all the leading comfort brands are right up there in the fashion stakes. They now provide the looks and have also the added bonus of offering footwear that fits, gives support, flexibility, cushioning, and reliability without compromising on style.